Introduction: What are cookies and what do we use them for?
A cookie is a text file stored on the user’s computer or mobile device (smartphone or tablet) by the user’s web browser the first time they visit a website, that is recognized by the server that installed it whenever they visit that website again. All cookies contain information (i.e. the server they come from, a numeric ID, expiry date, etc.) so that the website that installed them can remember the user’s preferences when browsing, purchasing items, and logging in to private areas of the website, monitoring their sessions.
Cookies can be installed by the owner of the browsed website (first party cookies), as well as by other websites that install them on its behalf (third party cookies) and can recognize them. This is because the website may contain elements – such as images, maps, sounds or links to other domains pages, etc. – that may be hosted on different servers.
Cookies can be divided in technical cookies and profiling cookies according to their specific purpose.
Technical cookies are installed in order to “transmit messages on an electronic communication network or to the extent strictly necessary to provide a service expressly required by the subscriber or user”. They are generally used to guarantee effective browsing of the website pages, record the user’s preferences or their specific settings, log-in information, etc.
Technical cookies can be classified as browsing cookies, used to record useful data for the proper browsing and functioning of the website on the user’s computer (i.e. a webpage dimension in a list), and functional cookies, used to store the specific settings of each user, such as the country selection and permanent access, where possible. Some of these cookies – called strictly necessary cookies – are essential to perform certain operations on the website.
Technical cookies may also include analytic cookies – that therefore, as stated in the Provision, do not require the user’s consent or other legal requirements to be installed – only if produced and used directly by the website owner (no third party cookies), for the optimization of the website, and to collect aggregated information on the number of users who visit the website. They also include third party cookies used by the first party for analytical purposes, and only after the adoption of de-identification measures such as hiding a significant part of the IP address.
Technical cookies do not require the user’s consent. Technical cookies that are strictly necessary for the proper functioning of the website can be installed on the user’s browser, together with third party analytical cookies regarded as technical cookies and used by the website owner to collect aggregated information on the number of users who visit the website, without prejudice to the obligation to inform them in accordance with Section 13 of European Regulation n. 2016/679 (or GDPR).
Profiling cookies are used to track the user’s browsing, analyse their behaviour for marketing purposes and create profiles on their tastes, habits, choices etc., in order to send them targeted advertising messages related to their interests and consistent with the preferences they expressed while browsing.
As stated in the Provision, these cookies can be installed on the user’s devices only with their written consent. According to their lifespan, cookies can be called persistent cookies, which are stored on the user’s device until a specific date unless expressly deleted by the user, or session cookies, temporarily stored on the user’s device and deleted when they close the browser.
Cookies used on this website
These cookies may have been installed directly by New Line S.r.l., ( first party cookies) or by other websites on behalf of www.livingshelf.com ( third party cookies).
With respect to first party cookies, New Line S.r.l.:
– uses technical cookies installed by the website itself in order to monitor its performance and allow for efficient browsing (those cookies are strictly necessary for the correct use or the website, or to show the contents and perform the services as requested by the user);
– has not used and does not use profiling cookies from the website.
New Line S.r.l., as owner of the website, is committed to inform, and, if necessary, collect and manage the users’ consent on third party cookies. New Line S.r.l. identifies third parties that may install cookies through the website, describes the purposes of each cookie and provides links to the third parties’ privacy policies and consent forms. The third parties will be responsible for managing the users’ preferences on each and every cookie they install on behalf of the website.
|PHPSESSID||hosting||Saving the user’s session||When closing the browser|
PROFILING COOKIES THAT DO REQUIRE THE USER’S CONSENT
|_ga||Google Analytics (Google Inc.)||Collects aggregated, non-personal information on the use of the website in order to improve its performance.||http://www.google.com/intl/en/policies/privacy/||2 years|
|_gat||Google Analytics (Google Inc.)||Collects aggregated, non-personal information on the use of the website in order to improve its performance.||http://www.google.com/intl/en/policies/privacy/||10 minutes|
|_SB||AddThis (Oracle America, Inc.)||Allows to share the website pages on social networks||http://www.google.com/intl/en/policies/privacy/||1 day|
How to consent to the use of profiling cookies
For other browsers, read the user’s guide section on managing cookies.